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When Writing a Book, Make a List of People Who Have Expertise You Want To Feature
The speaker discusses the process of collecting other people's expertise, such as asking for quotes or linking to their work. They mention the importance of note-taking in user research and the back-and-forth in deciding whether to link to existing content or quote other people. The initial approach was to create a table with potential topics and speakers, which later evolved into refined chapters. Sidebars, or short essays, were also included in the final product.