56sec snip

Gamecraft cover image

A Changing of the Guard (Ep. 11)

Gamecraft

NOTE

Innovate Beyond Traditional Channels

Games companies are successfully redefining their approach to distribution and customer acquisition by leveraging the internet. They are moving away from traditional retail models and exploring various alternatives such as platform-based publishing focused on content, mobile app stores, and enabling technologies like AdTech, game engines, and communication platforms like Discord. This shift demonstrates the potential for innovation in reaching and engaging customers more effectively.

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