
Marc Wandler | How I Tested Upcycled Barley Flour
How I Tested That
Sampling Elevates Engagement
Engaging customers through direct sampling during peak times enhances their experience and builds brand awareness. By introducing unique products in busy settings, such as cafes during morning rushes, businesses can create memorable interactions that lead to successful launches. Additionally, leveraging enthusiastic employees who connect with their environments fosters organic promotion, as they share the brand story and encourage sampling in various community hotspots.
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