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Business Masterclass: How Anyone Can Build A Million Dollar Brand - Chris Ducker

Deep Dive with Ali Abdaal

NOTE

What’s the sale process? Why you shouldn’t be scared

Selling is often seen as pushy and sleazy, but it doesn't have to be. When building a personal brand, it's important to just be yourself and focus on serving others. The sales process involves prospecting, qualifying, discussing your product and addressing objections before reaching the close. However, if you've done everything right up to that point, the sale should happen naturally. Instead of hard selling, focus on providing value and helping others, so they will be eager to work with you.

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