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Chief Twit, Apple’s Earnings, and Guest Margaret Sullivan

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Subscription Is a Better Business.

Subscription is a better business model than targeted advertising./nTwitter should consider implementing a fee structure based on the economic value generated by users./nTwitter should capture the surplus value from its platform./nThere should be different levels of moderation on social media platforms./nThe most moderated platform is experiencing significant revenue growth./nEconomic value from Twitter is limited compared to other channels./nContent creators contribute to improving the platform.

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