The importance of interview questions lies in uncovering a candidate's professional strengths and personal integrity. By asking candidates to list adjectives that describe themselves, employers can gain insight into their honesty and ethics. The speaker stresses the value of follow-up questions to understand why certain qualities were not mentioned. The effectiveness of the 45 interview questions in understanding a candidate's essence, motivations, strengths, weaknesses, and perceptions is highlighted. These questions have been refined over decades and are endorsed by CEOs for their ability to reveal the true nature of job applicants.

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