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7 Powers with Hamilton Helmer
Acquired
Compete Wisely: Avoid the Near Peers
In analyzing competitive landscapes for new ventures, it's crucial to identify the nature of competitors. Ideally, a startup should compete against mature incumbents that are well-established, rather than newer competitors with similar technology and resources. Competing against firms that are just a few years ahead poses significant challenges due to their established lead and market understanding. During the take-off phase of a business, many competitors may emerge, and the dynamics can vary widely across different markets, with potential for significant profitability among robust companies. Therefore, understanding the competitive context and strategic positioning relative to the timing and maturity of competitors is essential for success.
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