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The Journal. cover image

Trillion Dollar Shot, Episode 4: The Disruptors

The Journal.

NOTE

Meeting Demand for Successful Drugs

The success of ZEPBOUND has led to organic demand, causing shortages at Eli Lilly. To address the high demand, the company plans to start marketing the drug in the U.S. and globally, starting with Europe. However, building new plants to meet the demand is a time-consuming process, taking around three to four years per plant. Despite supply being a challenge, other factors like price, insurance gaps, and body acceptance debates also affect the accessibility of these drugs.

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