LVMH
Acquired
00:00
The Power of Vertical Integration in Luxury Brand Manufacturing
Bernard gets credit for vertically integrating the upstream side of the business/nLouis Vuitton had outsourced 70% of their production, which dilute their brand/nBernard bought back the production in-house and tripled the number of Louis Vuitton owned factories/nControlling factories translates to quality control, while controlling distribution translates to image control
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