Show your product's number of views or sales to boost purchase intent

When you don't have enough product sales, you can show the number of views instead. This creates the same effect as showing sales at low numbers. However, once the view numbers reach thousands, switch to displaying the sales numbers. This is because people lose interest in large numbers. This tactic works due to social proof, where others' actions signal popularity. By displaying product views or purchases, people trust and are more likely to buy. This strategy can also be applied to a show by announcing the number of downloads and listeners. Displaying either sales or views significantly increases purchase intent.