AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Scalable-Capital-Gründer Erik Podzuweit (#703)
OMR Podcast
Effectiveness of Marketing Strategies and Brand Recognition
Tracking the impact of various marketing efforts such as posters around the city or flights is difficult as it is challenging to directly correlate them with results. Success often comes from anecdotes and word-of-mouth interactions rather than specific tracking. While only a small percentage of the marketing budget is allocated to certain strategies like brand-related searches, they tend to generate significant attention and recognition. Despite the prominence of Google and YouTube in attracting users, these unconventional marketing tactics play a vital role in building the brand.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode