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172. Build a Killer Brand in Three Steps - Ron Tite
Contractor Evolution
Branding and Timing: The Keys to Effective Communication
Establishing a unique brand identity is crucial for new businesses, with a strong emphasis on reinforcing their unique differences through their brand name. Timing and strategy in communication are essential. Utilizing a content calendar helps determine the best times to engage with potential customers based on their behaviors and preferences. Testing and learning from various platforms helps identify the most effective channels for reaching the audience, as they may seek information from multiple sources at different times.
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