SPI 823: Top Landing Page Dos and Don’ts with Martin Cris
The Smart Passive Income Online Business and Blogging Podcast
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Identify Problems, Define Solutions, Enhance Value
To effectively address challenges and create compelling content, first list the problems associated with your subject. Focus on identifying the most significant issue to tackle. Next, develop a clear, simple headline that presents your solution. Enhance uniqueness by highlighting deeper benefits, demonstrating how your solution stands out. For example, instead of a generic proposal, articulate a value-packed offer, like launching a podcast while growing the audience and brand. Finally, utilize a Superheadline to explain your method, ensuring it encapsulates the unique value proposition and benefits of your offer. This structured approach proves effective in creating engaging course landing pages.
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