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EP10 Steve Rogers talks to James McGrath
The Creative Relay
Embrace Diversity for True Creativity
Collaboration is essential in fostering creativity, yet the industry often struggles with it and fails to recognize the importance of diversity. This lack of respect for differing perspectives limits attraction to diverse voices, which are crucial for innovative thinking. True creativity emerges from a deep understanding of humanity, including its strengths and weaknesses. Recognizing and valuing human experiences is vital for brands and services to effectively solve problems and connect meaningfully with people.
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