2min snip

Sketchnote Army Podcast cover image

Deb Aoki infuses the spirit of manga and anime into her visual thinking practice - S15/E07

Sketchnote Army Podcast

NOTE

Adapt to Evolve: The Impact of Format on Industry Transition

Industries must adapt to evolving consumer preferences to prevent being overtaken by competitors. In the case of comics, the shift from traditional pamphlet style to manga's book format has allowed manga to succeed by being more accessible and cheaper. The rise of manga in general stores like Target and Barnes & Noble is an example of how adapting to consumer preferences impacts industry success. The transition from physical comics to digital scrolling comics is another example of how the industry is evolving in response to technological advancements and changing consumer behaviors.

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