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New Ways to Get Big Things Done with Andrew McAfee

The Chase Jarvis LIVE Show

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The Role of Norms in Creating Geeks' Culture

The book delves into the question of what is needed to tap into the amazing culture of geeks and identifies norms as the key. Norms, defined as things that people around you expect you to do, are seen as crucial for enabling the kind of cultures observed in geek communities. The book highlights two specific norms at the heart of the geek way: science, which involves coming up with ideas, generating evidence, and evaluating them as a group, and ownership, which emphasizes devolving authority and using an alignment process to ensure everyone works towards the organization's goals.

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