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Viral Video Framework
Summary: Zita shares a powerful five-step framework for creating viral short-form videos, emphasizing the importance of targeting emotions, building curiosity, and delivering value.
🎣 Negative Hook: Start by highlighting what the viewer stands to lose if they don't follow your advice. This taps into the fear of missing out and creates immediate engagement. Example: "If you're using these hashtags, you are missing out on thousands of views!"
🌱 Buildup: Add a sentence that sparks curiosity and encourages viewers to keep watching. Hint at valuable information to come, creating anticipation. Example: "And these three things you're doing, you're putting them in every piece of content without even realizing it."
🌟 Core Value: Deliver the main lesson or value proposition of your video concisely and clearly. This is the heart of your message.
🤝 Promise: Reiterate the benefits viewers will gain by applying your advice. Reinforce the value proposition and build trust. Example: "If you do this, you will get this result."
📣 Call to Action (CTA): End with a clear call to action, such as following, commenting, or visiting a link. Guide viewers towards the next step.
Key Takeaway: Structure your short-form videos with a negative hook, buildup, core value, promise, and CTA to maximize engagement and views.