
Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
Mobile Dev Memo Podcast
Embracing Closed Gardens in Advertising
The advertising landscape has shifted from a duopoly to a more diverse and fractured ecosystem with the inclusion of companies like Amazon. This new paradigm allows marketers to choose relevant channels based on their business needs. Embracing well-run closed gardens can lead to positive outcomes, but it also requires advertisers to focus on strategies such as cross-channel attribution and media mix modeling to navigate the complexity of this ecosystem.
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