The Kennedy assassination and the battle between rich and cool

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If I had time travel, there are 10 historical events I'd love to witness, like the Kennedy assassination. Despite the unpleasant parts, it was a rock and roll moment. In life, there's always a battle between being rich and being cool. As people get rich, it's harder for them to be cool. A man, Sir James Goldsmith, once said that when a man marries his mistress, he creates a job vacancy. Similarly, when there's a strong trend, it creates a vacuum for something else to fill.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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