Market customers are present but may delay purchases until an opportune moment or better conditions arise. Companies are intensifying efforts to enhance retail sales as they navigate challenges. Maruti Suzuki's recent quarterly results highlight a strong performance in the rural market, attributed to increased agricultural income, supportive government initiatives, and improved rural infrastructure. Notably, Maruti is preparing to enter the electric vehicle market, with plans to launch its first EV in January 2025 and to introduce a total of six EV models by 2031. Additionally, while global electricity generation from coal reached record levels in 2023, the coal share in the power mix decreased slightly, indicating a slow but significant shift away from coal dependency.