Increasing average order value can be achieved through strategic partnerships, allowing businesses to give away products for free while monetizing relationships with partners. Successful affiliate partnerships can generate significant revenue, proving that enhancing product value through collaboration meets customer needs and expectations. To rethink product pricing and value, consider what would justify a $100,000 price tag for your product by focusing on the desired outcome and the value added. Likewise, explore how to achieve the same outcome at a fraction of the cost, challenging the conventional pricing strategy and driving innovation in product development.
People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Daniel Moran’s YouTube Channel!
Timestamps:
(1:41) - Alex's emphasis on quality products and his process for ensuring it.
(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.
(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.
(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.
(26:24) - Alex's mindset and methodology when it comes to physical products.
(37:07) - The three fundamental tests and the value equation in business.
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