Invest Like the Best with Patrick O'Shaughnessy cover image

Doug Leone - Lessons from a Titan - [Invest Like the Best, REPLAY]

Invest Like the Best with Patrick O'Shaughnessy

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The Merchandising Cycle for Go-To-Market Success

Success in go-to-market involves understanding the merchandising cycle, starting with product management and vision, followed by product marketing and demand generation. A strong focus is on positioning, storytelling, and having concise messaging. The cycle emphasizes that with a solid product-market fit, even mediocre salespeople can succeed. If the cycle is broken, it can adversely affect sales, but the underlying issue is often related to lead generation.

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