Success in go-to-market involves understanding the merchandising cycle, starting with product management and vision, followed by product marketing and demand generation. A strong focus is on positioning, storytelling, and having concise messaging. The cycle emphasizes that with a solid product-market fit, even mediocre salespeople can succeed. If the cycle is broken, it can adversely affect sales, but the underlying issue is often related to lead generation.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode