AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
973: Mastering the New Rules of Persuasion with Leslie Zane
How to Be Awesome at Your Job
Different Minds, Different Markets
Research reveals that the connectome—the network of associations in the brain—of the growth target differs significantly from that of the core customer. The core customer enjoys a diverse range of positive connections, while the growth target lacks beneficial associations and may harbor negative ones. To transform a growth target into a core customer, it is essential to enhance positive associations and diminish negative ones. Understanding that branding is shaped by the associations it maintains is crucial, as choices are influenced more by one's connection map than by conscious decisions. Persuasion is less about convincing and more about tapping into instinctual responses.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode