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Avoid Incremental Risk for Core Innovation
The reluctance of established companies like Marketo to implement core onboarding functionalities, such as templates, can stem from several interrelated factors. Firstly, the absence of immediate revenue incentives discourages investment in enhancements perceived as non-essential, particularly when existing sales narratives emphasize ease of use without addressing deeper user needs. Secondly, organizational changes following acquisitions can lead to a significant loss of experienced talent, resulting in a diminished capacity for innovation and product development. This combination of market strategy and internal transitions potentially hampers the evolution of essential capabilities that might improve user experience.