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Startups For the Rest of Us cover image

Episode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)

Startups For the Rest of Us

NOTE

Freemium Fuels Success

Tally's impressive growth is rooted in its effective freemium model, boasting around 400,000 free users and generating an annual recurring revenue (ARR) of approximately $1.8 million. As a fully bootstrapped venture led by co-founders who are also partners, Tally exemplifies a lean approach to startup success. Their early strategy involved proactive cold outreach to engage potential users, which allowed them to tap into micro-influencers and leverage existing communities for organic growth and awareness.

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