Balancing Data-Driven Economy and Privacy Concerns

The tension between a data-driven economy and privacy is evident as cookie tracking is phased out. Advertising is shifting towards contextual ads, cookie replacement IDs, walled gardens, and privacy-centric advertising, like privacy sandboxes. Contextual advertising targets ads based on website content. Cookie replacement IDs use anonymized email IDs to track users across sites, while other methods like IP addresses and browser characteristics are used for fingerprinting when tracking is challenging.

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Remember Everything You Learn from Podcasts

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Nelson

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Steven

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