Financial structuring and creative vision: A behind-the-scenes look at Marvel's MCU

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#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More

The Tim Ferriss Show

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Financial structuring and creative vision: A behind-the-scenes look at Marvel's MCU

The speaker's role is primarily viewed as financial and distribution-related in the industry./nThe speaker had a creative vision for the Marvel Cinematic Universe (MCU) that he considers to be his biggest creative accomplishment./nThe speaker had to use different approaches with different stakeholders, such as arguing in financial terms with board members and bankers, and politically structuring the studio./nThe speaker learned from his experiences at CA and Disney that giving creative freedom to employees leads to better results./nThe speaker emphasizes the importance of careful guidance and setting boundaries for creative exploration.

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David Maisel (@maiseldavid) is the founder of Mythos Studios and the former founding chairman of Marvel Studios. In 2003, David pitched Marvel on his idea of Marvel financing and producing its own movies in a connected cinematic universe. He went on to executive produce Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, and The Angry Birds Movie. In 2009, David arranged the sale of Marvel to Disney for $4 billion.

David is currently the Founder of Mythos Studios, an IP entertainment studio. The Ekos Genesis Art Collection, all 1/1 original hand-crafted digital art, is the first offering in the forthcoming Ekos Universe.

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[09:25] Michael Ovitz.

[17:00] How David became Michael's right-hand man.

[25:12] Creative interests.

[26:14] When David fell in love with comic books.

[28:34] Early Hollywood lessons — learned and taught.

[35:43] Resources for people aspiring to work in the entertainment industry.

[39:20] How Marvel enters the picture.

[48:11] A detour to Broadway theater.

[54:51] Making the Marvel Cinematic Universe (MCU).

[1:28:26] Why start the MCU with Iron Man?

[1:31:56] Decisions between development and deployment.

[1:36:18] Biggest challenges.