Next Level Podcast with Jeremy Miner cover image

Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More - Brendan Kane

Next Level Podcast with Jeremy Miner

NOTE

Master the Format to Master the Content

Focusing on the format and structure of content is crucial for a successful content strategy. Before generating ideas, identify a specific format that can be mastered, similar to how filmmakers use the 3X structure for storytelling. Engaging formats like 'man on the street' interviews can drive audience engagement, exemplified by accounts like the School of Hard Knocks. After establishing the format, the ideation process becomes simpler, allowing for the effortless generation of relevant content ideas. Understanding the structural framework informs the evolution of creative concepts, ensuring coherence and engagement in the produced content.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner