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Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More - Brendan Kane
Closers Are Losers with Jeremy Miner
Master the Format to Master the Content
Focusing on the format and structure of content is crucial for a successful content strategy. Before generating ideas, identify a specific format that can be mastered, similar to how filmmakers use the 3X structure for storytelling. Engaging formats like 'man on the street' interviews can drive audience engagement, exemplified by accounts like the School of Hard Knocks. After establishing the format, the ideation process becomes simpler, allowing for the effortless generation of relevant content ideas. Understanding the structural framework informs the evolution of creative concepts, ensuring coherence and engagement in the produced content.
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