29. Building Your Personal Brand With Rory Vaden
The Millionaire Real Estate Agent | The MREA Podcast
Mike Phelps v Jenny Thompson
Comparing the athletes' results, expertise, skill, discipline, and integrity, they are on par. Despite similar qualities, the crucial factor setting them apart is their reach. Many realtors struggle with the misconception that being the best and having integrity will automatically attract clients. In reality, success lies in having a robust marketing strategy and a broad reach. Neglecting social media and modern tools can lead professionals to become the 'world's best kept secret,' hindering them from utilizing their talents and gifts effectively. This analogy is highlighted by the example of possessing a cure for cancer but keeping it a secret, ultimately serving no purpose. Therefore, having exceptional abilities or solutions is not enough; one must also actively promote and leverage their reach to make a tangible impact.
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