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The Seen and the Unseen - hosted by Amit Varma cover image

Ep 391: Shephali Bhatt Is Searching for the Incredible

The Seen and the Unseen - hosted by Amit Varma

NOTE

Exploring Platform Influence on Content Creation and Personal Philosophy

Content creation heavily relies on the strategic decisions made by various platforms, leading to a cycle where creators adapt based on these shifting priorities. The current trends show that platforms like Instagram and YouTube can dictate the genre and style of content, as seen in how musicians tailor their music to fit the trends on reels or shorts. This phenomenon creates a potential risk, where creators may lose their authentic self-expression by constantly shifting to align with platform demands. Additionally, a personal approach to content creation can be beneficial; focusing on deeper engagement with a smaller audience, as opposed to striving for a large but superficial following, often yields better results in specific mediums like podcasts. This method fosters stronger listener connection, evident in the longer average engagement times for podcasts compared to platforms like YouTube, which typically feature shorter viewing times. The emotional resonance in audio podcasting creates a loyal audience, suggesting that depth of connection—aided by a strategic personal philosophy—may outweigh the pursuit of widespread popularity.

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