Dick Fosbury revolutionized the sport of high jumping with his innovative technique, the Fosbury flop. Before him, jumpers didn't face Skyward, but after his gold-winning performance at the 1968 Mexico Olympics, all world record holders adopted his style. Fosbury's unique approach caused a spike in high jump world records, transforming the sport forever. Being an expert in something no one else is doing is exponentially valuable.
Many of us have heard that knowledge is power, but I think that's wrong. What has the most value is unique knowledge. The key is knowing what no one else knows. By the end of this episode, you'll be able to understand not just why, but how to create the unique knowledge that can produce extraordinary residual results for you in your life.
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