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The Koe Cast cover image

"Niche Down" Is Terrible Advice (For Smart People)

The Koe Cast

NOTE

The Philosophy of Mind: Units of Reality

A brand can be a community in the world of social media./nThe newsletter, content, products, and services are the digital real estate of the brand./nBuilding a community involves having multiple buildings with different audiences and niches./nNiche down on the product or service, not the entire brand./nEstablishing one building first is necessary before expanding to multiple buildings./nUnderstanding human nature is important in building a community.

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