S02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie Nixon
JUST Branding
00:00
Creativity in a Business Context
i think about creativity as our ability to toggle between wonder and rigor. Most businesses that i with are trying to build culptures of innovation, ah. We don't have really a good lingua franca for how we think about innovation? And by the way, i define innovation as invention converted into value.
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