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How Social Media Exploits Creators with Taylor Lorenz
Factually! with Adam Conover
The evolution of personal relationships with online content creators
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Online content creators in the past had to invent and justify the idea of monetizing their platforms, often relying on a deeply personal relationship with their audience. This personal connection, characterized by confessional content, led to strong recommendations from creators, driving potential business opportunities. Unlike topic-based bloggers, these creators fostered a deeply parasocial bond with their audience, which was crucial in justifying their revenue models and attracting advertisers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode