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#131: Daniel Wall – 1.6M followers on TikTok using this viral framework

Creator Science

NOTE

The Hook or the Payoff?

Oftentimes, ideas come throughout the day randomly because I've just been doing it for so long that I definitely need a well crafted story to make this happen. But then I need two other things in order to make a good video: A hook and a payoff. And the story is what allows us to get from the hook to the payoff.

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