The Gradient: Perspectives on AI cover image

Richard Socher: Re-Imagining Search

The Gradient: Perspectives on AI

NOTE

Google Is a Classic Innovators Dilemma

Large organizations that have their future mapped out should invest in fundamental research teams to stay ahead of change. However, it is crucial for these research teams to have actual connections to the rest of the product. Google's situation is similar to Kodak's classic innovators dilemma. Kodak invented the digital camera but avoided fully embracing the technology due to their profitable film cameras. Similarly, Google has developed transformative models but may not want to disrupt the current state of multiple ads and monetization strategies. This reluctance to change represents a classic case of innovators dilemma.

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