Guarantee Success On LinkedIn ft. Matt Barker
Distribution First
The Power of Repurposing Content for Marketing Success
Repurposing content is a powerful strategy as it allows for the creation of new content by using existing pieces as a foundation. By repurposing content across various platforms, such as turning a successful tweet into a LinkedIn post with added context, marketers can validate ideas quickly and reach a wider audience. This approach also enables the layering of additional ideas within the existing content, leading to the potential for expansion into newsletters or other formats. Repurposing content helps in maintaining a consistent presence in front of the audience, fostering familiarity, likability, and trust. It emphasizes the importance of being in front of the audience consistently in different formats to build relationships. The strategy involves identifying content triggers that resonate with the target audience and creating more content around those specific topics. By repurposing successful content triggers, marketers can attract their ideal customers effectively and optimize their marketing efforts by focusing on what works best.
