Successful entrepreneurs can sometimes struggle with their egos, mistaking admiration for their work as admiration for themselves. This can lead to poor decision-making and a lack of self-awareness. The book 'Steve Jobs and the next big thing' explores this concept by highlighting Jobs' flawed decision-making during the 13 years he left Apple. Ego is a complex trait - while it can drive confidence and charisma, it can also hinder collaboration and growth. Building a great company requires managing ego effectively, using it as a driving force while keeping it hidden from public display. Sam Walton, the founder of Walmart, believed in harnessing ego to drive success, but also emphasized the importance of humility and not thinking oneself to be superior to others. Ultimately, successful entrepreneurs recognize the value of seeking help and guidance from those with more experience.

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