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323: The Power of the Dream Customer List
The Bootstrapped Founder
Building a Customer List with Care and Precision
Creating a customer list involves identifying overripe customers to exclude from the top, defining not fully ripe customers for lower bound exclusion, and focusing on the middle ground. Listing potential customers includes adding links to their best social media profiles, names, personal brands, businesses they are associated with, and relevant interests. Tailoring the list to individual preferences and interests, and showing genuine consideration over time, builds trustworthiness. Seeking help to expand the list when running out of ideas is encouraged.
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