Worklife with Adam Grant cover image

The science of memory with Charan Ranganath

Worklife with Adam Grant

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The overlap between memory and imagination in brain activity

Brain activity when recalling past events is strikingly similar to imagining future scenarios. Research shows the challenge people face in distinguishing between memory and imagination. Traumatic memories can activate neural networks associated with current experiences, causing individuals to feel like they are reliving the event, despite missing details. The feeling of re-experiencing is strongly linked to visceral playback rather than informational content.

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