How TikTok Doubled an Asphalt Business's Revenue

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An asphalt seller unexpectedly found success on TikTok, doubling his business from $800,000 to $2.5 million. This story highlights the untapped potential of TikTok for businesses. It's like being the life of the party - engaging and connecting with people. Social media marketing can be just as enjoyable and effective.

In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia’s Gary Vaynerchuk – or GaryVee – joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it’s hard to not be inspired by Gary’s practical optimism.

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