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Book Review: Elon Musk
Astral Codex Ten Podcast
Elon Musk's Unpredictable PR Approach and Its Consequences
Elon Musk's approach to PR is unpredictable and keeps his communication staff on their toes. He often notifies them of his plans just minutes before an event, causing them to struggle to catch up. This high-pressure environment leads to a quick turnover of staff. Unlike his confident approach in engineering, Musk's marketing and media strategy is less polished. He does not rehearse his presentations and often announces important news on a Friday afternoon to avoid attention. Despite his unorthodox methods, Musk still manages to gain significant media coverage, much like Donald Trump.
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