STIC: "INVESTIGATE"- The Importance of Keyword Research on YouTube

On YouTube, keyword research is essential for new YouTubers and business owners to have their videos appear in search results for their target audience. By understanding the search phrases and long-tail keywords that your ideal viewers are searching for, you can create content that answers their commonly asked questions. Two top tools for keyword research on YouTube are vidIQ and TubeBuddy, which provide scores indicating the likelihood of your channel showing up in search results for specific search phrases. These tools also suggest more niche down search phrases to help you create strong titles for your videos. It is important to write your titles before scripting and filming a video.