Influencer Marketing in the Early Electrical Industry

The invention of the light bulb was a huge step up from candles and gas-powered lamps, which often caused health issues and fires. Despite the challenges and problems with the new technology, people jumped through hoops to access it. Even after wiring up the electrical lines, there were ongoing issues such as small fires, which had to be repeatedly rewired. Despite the problems, early influencers like Morgan, who financed the Edison Electric Company, promoted the new technology effectively. The early electrical industry saw influencer marketing in action, with influencers like Morgan hosting receptions to showcase the benefits of electricity to about 400 guests.