Embrace Mystery for Greater Success

Introducing an element of mystery can enhance appeal and attract clients, as transparency may limit the audience to those who need to fully understand processes before engaging. This concept is illustrated through the example of high school friendships, where ranking friends by perceived 'coolness' often simplifies complex relationships and perceptions. Embracing opacity, rather than full transparency, can create an allure that draws in a wider range of clientele and fosters greater engagement.

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