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Building Trust and Establishing a Track Record with Institutional Investors
The speaker's company valued the capital markets function for its role in interacting between the company and institutional investors. They sought someone who could understand and represent their business well to institutional investors, particularly those from mutual funds managing billions of dollars. The company aimed to build trust and develop a track record with these investors by consistently delivering on their revenue projections. The speaker highlighted the importance of conveying both the positive and negative aspects of the business to investors, emphasizing the significance of the invisible process behind the outcome. This close relationship with the capital markets was deemed crucial in the lead-up to the IPO.