Invest Like the Best with Patrick O'Shaughnessy cover image

Sam Bankman-Fried - Creating a Perfect Market - [Invest Like the Best, EP. 247]

Invest Like the Best with Patrick O'Shaughnessy

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SBF: Brand Matters More Than Name Recognition

The Importance of Name Recognition and Branding

Key takeaways:

  • FTX is looking to pack more punch with its marketing, specifically aiming to create a more powerful association with its customers.
  • This involves creating a more legitimate image for the company, as well as doing a lot of research and due diligence before endorsing others.

Old summary: "We're looking to pack a lot more punch with a lot of the marketing that we're doing rather than spreading it out as much," says FTX CEO. "I sort of split out marketing into name recognition and brand." The company is now focusing on getting people to know who they are, not just see letters FTX somewhere.

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