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#20 Danny Meyer (The Transforming Power of Hospitality in Business)
Founders
Creating Value through Optionality and Location Strategy
The speaker rejected the prevailing notion that an upscale address is necessary for a great restaurant, believing that excellent value can be offered without an extravagant location. By accurately gauging the potential of a neighborhood and securing a long-term lease at a low rent, the speaker aimed to attract smart, loyal customers and contribute to transforming the area for the better. The speaker anticipated upside potential and protection against downside risk in their location strategy.
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