The speaker emphasizes the significance of not just doing a lot of work but doing it in a healthy and intelligent manner to prevent burnout. They highlight that the burnout they experienced was not due to the volume of work but rather the way it was approached. The motivation behind writing the book 'Start Finishing' was to bridge the gap in their business by providing a cohesive and coherent material on productivity that was missing, aiming to guide individuals in a systematic approach to doing their best work.

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