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Is This the Beginning of the End for Leather?

The Debrief

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Exploring Alternative Materials in Fashion Industry

The fashion industry, akin to the meat industry, is witnessing a shift towards alternative materials that mimic leather but are not plastic or animal-based. While traditional leather goods remain crucial to companies' profitability, there is an emerging market for sustainable alternatives. Companies like Stella McCartney and Balenciaga are at the forefront of this trend by investing in startups like Veterlabs. These innovations provide an exciting growth opportunity, yet companies must ensure the new materials meet quality standards before fully embracing them.

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